Blog 05 Jun 2024
2021 Hair Styling Tools Market Trend

The global hair styling tools market size was $30.09 billion in 2019 & is projected to reach $39.63 billion by 2027, exhibiting a CAGR of 3.7% in forecast period

The burgeoning demand for hair care appliance recently can be attributed to adverse effects shown by the chemical-based hair styling process. At the same time, the devolopment of hair styling tools including compact, travel size designs make them gain momentum as they are convenient to carry along and eliminate the need to hair salon. Additionally, social media become a main way to learn more hair style ideas for normal people. People will design a personalized style for themsevles.

Scope of the Report

The global hair styling tools market report is segmented by type, by distribution, and by geography. By type, the market is segmented into Hair DryersHair Curlers & RollersHair StraightenersHair Styling Brushes & Combs. By distribution channel, the market is segmented into Online Retail and Offline Retail.

The effect of COVID-19 for Hair beauty industry

Closures of hair salons negatively impacted product demand amid Covid-19. Because hair salons and spas are not considered under essential entities and have been ordered to close down by the govenment during the pandemic period.

However, at-home beauty become a new style and promote the sales of portable household hair products. For example, Spectrum Brand witnessed a slight increase of about USD 0.4 million in North America due to the growing demand though an online distribution channel for grooming as well as hair products for April to June 2020.

On the other hand, job-loss and overall lowering of economic conditions negatively affected the power of the population, which in turn has reflected in lower preferences in purchasing non-essential goods.

The Trends of hair tools industry

1. Electric segment to grow faster due to shift in hair styling preferences

Based on product type, the market is segmented as manual and electric.

Manual tools such as brushes combs, rollers, and hair brushes are available at an afforable cost for population. But these products pose certain limitations on styling when compared to electric tools. The electric hair tools can design different hair textures such as curling, crimping or way hairs, etc.

2. Hypermarkets/Supermarkets to lead the Market Owing to Wide range of product availablity.

In the view of COVID-19, E-commerce sites are attaining popularity as purchasing through an online channel is becoming more convenient for consumers. Therefore, the online channel segment is expected to experience significant growth in the future.

3. Providing Customized solution to offer growth opportunities to players

Manufacturers are keenly focusing on fulfilling the customized requirements of the user owing to the growing personalized products trends. For consumers, simple products can not meet people’s pursuit of beauty. It is the future consumption trend to find and express themselves through products. Therefore, for the brand, not only focus on product development, but also concentrate to how to communicate with consumers. How to make the product become a part of consumer expression is the key to future brand development.

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