News 05 Jun 2024
Global Beauty Industry Trends 2021

After a truly tumultuous year, I think it’s safe to say that we’re all eager for a beauty do-over. Even our beauty routines weren’t immune to the effects of 2020—as salons closed everywhere, we were forced to become our own hairstylists, estheticians, colorists, and dermatologists overnight. We learned to assimilate into a largely at-home beauty culture, we look for some beauty device like skin care tool, hair styling tools and other else. As we mastered the lymphatic drainage massageroot touch-up, and brow grooming, we learned about the cathartic power of self-care and came out stronger than ever.

That’s why we’re so hopeful for 2021, a year where our beauty know-how is at an all-time high. Even if the first half of it is reserved for virtual Zoom sessions in our pajamas, we’re officially bidding adieu to 2020 (good riddance) and signaling the start of a new decade with open arms and new trends.

Trend one: Clean and transparent skincare

Surveys have indicated that skincare brands touting ingredient transparency are gaining popularity. Consumers want to know what’s in their products, and rightfully so. This added pressure has caused companies to steer towards more sustainable formulas, whether via packaging, formulations, or reducing its carbon footprint. According to Barb Paldus, PhD, Codex Beauty founder and EWG board member, “If you can’t make the sustainable choice when creating a product, even if it costs you more, you don’t deserve to be creating a brand.” At the same time, the skincare tools is also good for the daily skincare. Skin cleaning machine give mre fresh face. And facial steamer will keep our face moist.

Trend two: Portable beauty device are majorly preferred beauty device among the consumers around the world.

Due to the COVID-19, social distance and the closure of the beauty salon make the portable beauty device more popular.

Microneedling Devices

Microneedling uses tiny pinpricks to create microchannels in the skin, which stimulates collagen and elastin, improves texture and tautness and minimizes the look of pores and scars. “Microneedling allows for controlled injury to the skin to stimulate collagen production, and boosts the penetration of active ingredients,” explains Dr. Cheung.

Hair Removal Devices

At-home hair removal devices are in high demand, and Worden loves them because they’re a pain-free alternative to waxing and shaving.

Trend three: Embracing natural hair

Low-maintenance is the new high heat, or at least according to Pinterest’s 2021 Trends Predictions report. That’s not to say you should swear off flat irons and blow dryers (if you’re into the blowout look, you do you), but don’t be afraid to give your strands a break by air-drying and embracing your natural texture. And another PSA: braids are back! “Pinners will get creative with braiding techniques (including bubble braids and box braids) that are protective, low-maintenance, and glamorous. Beyond the braids, style mavens will add their own personal touch with beads or colorful highlights,” Pinterest said in its report.  

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